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How to Become a Wholesale Distributor of Jewelry

Whether you want to start a new business or add a revenue stream to what you're already doing, wholesale jewelry distribution offers an attractive choice, literally and aesthetically. You'll be selling a product that's always popular, whether it's fine gold, diamonds or funky fashion pieces, to other businesses or customers who share your love of beauty. You can also work from home because you'll need relatively little overhead or storage space.


Step 1
Decide whether you want to operate as a business-to-business (B2B) or business-to-consumer (B2C) distributor. In the former case, you will be buying jewelry at wholesale prices and then selling it to jewelry retailers. The price you sell your wares for will be below retail pricing, but higher than your purchase price. If you have money for initial investments and a means for product storage, this is a good choice because you can buy in bulk, which gives you the highest margins to play with. You also have fewer customers to deal with than a retail business, and they're all professionals, so your customer service needs are limited. In B2C efforts, you'll be purchasing jewelry wholesale and selling it to the end user, either through a store, at home parties, on a website, or using a third-party resource such as eBay,amazon,jumia,etc. If you're selling entirely online, you can use a drop-shipping service, which means you'll never have to see or touch the products.
Step 2
Choose the type of jewelry you'd like to distribute, such as costume jewelry, fashion jewelry, or fine jewelry. You also should decide whether you want to focus on silver jewelry, gold and platinum jewelry, cubic zirconia jewelry, bead jewelry or others. Costume jewelry is the least expensive to buy and sell, as well as the lowest quality. Fine jewelry is the most expensive, and requires experience, caution and a discerning eye. However, price and quality with precious metals and gems vary widely. You can still deal with beautiful pieces made with natural materials such as gold, silver, and precious or semi-precious stones, but that fall in the "fashion" or "bridge" category.Step 3Figure out what kind of marketing makes most sense for you. With B2B, the quickest way to secure customers may be to call up jewelry retailers and offer your products at an attractive price. Another option would be to attend applicable trade shows. With B2C, your success on a site such as eBay will be determined by your pricing, descriptions, and ability to use the keywords your potential customers are searching for. However, if you're relying on your own website, you might need to take out paid advertising.
Step 4
Create a list of resources and a basic business plan once you've made your decision about the best business model for you. With jewelry distribution, you can also do a combination of B2B and B2C. Offer a substantial discount to your B2B customers who purchase a certain number of pieces, and sell them at full price to retail consumers who only want to buy one item at a time. If you like taking possession of your inventory, do a search for "become a jewelry distributor" or "become a jewelry reseller" again focusing on the type of jewelry. A comprehensive listing of various jewelry wholesalers and dropshippers is also available at the online directory Wholesale Central.
Step 5
Choose the jewelry styles, prices and terms you like, and apply to be a wholesale distributor with the companies that pass your criteria. Then open your doors, whether real or virtual, and welcome your new customers.

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